Health care institutions in Vojvodina - management approach

Veselin Dickov, Boris Kuzman

Faculty of International Management, European University Carigradska 32; 11 000 Belgrade ,Serbia

Corresponding Author: Veselin Dickov Telefon: +381(11)322 88 21, Mob: 064 22 37 111, Fax: +381(11)322 05 33, e-mail: dickov@hotmail.com

Abstract :

The aim of this paper is that in a comprehensive, concise and understandable way to explore the place, role and importance of modern approaches to determining the strategic position of health institutions, as well as economic and financial indicators in their business. This paper presents an analysis of economic indicators of business performance, and analysis of financial indicators from the perspective of the BSC model. The concept paper was agreed with the methodology of research, which includes: the research problem, case studies, research goals, the basic hypothesis research, scientific and social justification of research and research methods. Improved strategic position Clinical Center of Vojvodina - CCV. Health care organizations in their operations in order to achieve success is developing systems for measuring and resources from which to create strategies and develop skills. BSC is a tool to transform the mission into the strategy, objectives and measures, based on four aspects, namely: financial, aspect of the patient, aspect of internal business processes and aspect of learning and growth. BSC is a framework, how to develop mission and strategy, which along with help inform the methods of measurement of health workers on the stimulation to the past and projected success. Measures in the BSC is used for formulating business strategies, communication about it, alignment of individual and common goals and initiatives for their implementation. Four aspects are illustrated by the BSC to establish a balance of short-and long-term objectives, implementation and expectations of objective and subjective measures, all of which leads to the integrated strategy.